CASTELLÓN, SPAIN | 100 m2 | 2014
Located in the commercial heart of the city of Castellon, Coccole is a boutique fashion and accessories for women. The business idea was to create a cozy, feminine and natural showroom. A place to enjoy a relaxed way of a careful selection of brands of clothing and accessories, with a very personal and close fashion consultancy.
“Coccole” is translated from Italian as “cuddles” and they become the leitmotif of the project. A comfortable environment with soft fabrics, elegant materials, warm lighting and small details that surprise and emphasize the creative and close spirit of the brand. Vitale studio designs the brand and the commercial space with the intention of creating a space designed for living every detail, appreciate each garment, each accessory, and dive into the “Coccole universe” unhurried, leisurely.
Corporate Communication Strategy | Interior Design | Naming | Branding