For the creation of this new phytotherapy exclusive products company Vitale carried out a corporate communication strategic plan for to identify the competitive advantage and positioning their products as a solid option in the market. A common problem is detected in the sector: the lack of comprehensive information for the average consumer. This handicap becomes the principal focus of the project: get a simple, understandable and direct brand.
Naming synthesizes the brand values and evokes the experiences that consumers expect to live. Designed packaging helps to understand the product and promotes natural wellness culture from the perspective of high-end products.
Corporate Communication Strategy | Naming | Branding | Packaging