De Natural

“Experiencing Nature” is the creative concept that Vitale has developed for the flagship store of a new natural products franchise. The store goal is to pass health care through natural food brand experience. The trunks of trees reinforce the feeling of natural environment in the space, which is complemented by a traditional inspiration tiles with reminiscences of the traditional shops.
Retail strategies get an optimal organization and products implementation facilitates the sale process. The exhibition concept store, designed to be reproduced in future franchises, has been developed based on the accessibility and the rotation of the different products with separating elements.

Corporate Communication Strategy | Interior Design