Escriche, cultura del sabor

CASTELLÓN, SPAIN | 35 m2 | 2016
Starting from the experience and know-how of the Escriche butchery, run by the fourth generation of the family, this new business is an evolution of butchery towards food store. betting loudly on prepared, cooked and elaborated products of homemade style, with local cooking recipes receipts and the flavours of the past. Under the slogan “flavour culture” (“cultura del sabor”) as Communication strategy, Vitale designs a space with a relative inspiration in a traditional kitchen, which aims to make visible a homemade, healthy and natural food.
Located on the ground floor of an old building in the old center of the city, The project rescues existing architectural elements, such as wooden beams and the vaults of the original ceiling. The distribution of the store (of just 35 m2) is studied in detail to situate the refrigeration showcases for fresh products, the exhibition of packaged products, the workbench, and the waiting area.
The design introduces details and winks that reinterpret some of the typical concepts of the kitchens of a lifetime.

Corporate Communication Strategy | Interior Design | Naming | Branding