Castellón de la Plana. Spain | 430m2
Hospital Veterinario del Mar is a 24-hour center specialized in comprehensive veterinary care services.
The corporate interior design project is the beginning of a new stage for the business, which has a thirty-year history in the field. This new stage includes a change of location to larger facilities and the renewal of the brand and a new positioning in the market.
The global communication strategy generated synthesizes the concepts of “medical center”, “closeness” and “well-being”. The aim is to show a business that is highly differentiated from the competition, which generally offers an image of “store” above the perception of a medical center. All the elements and environments of the brand are designed under these premises.
The new brand takes home, protection and family as its inspiration, in connection with the sea. The combination of the colors used (blue, aquamarine and sand) has a soothing effect and evokes life, health and nature. A simple iconography is developed to support a visual communication system that organizes the different areas of the hospital.
The premises (about 420 m2) had to satisfy a complete and complex program that would enable the wide diversity of medical routines that take place in the hospital. The reception area separates the canine and feline areas for an independent access that prevents cats from coming into contact with dogs. The large natural quartz-lined counter incorporates a raised side space to receive the cat carrier. The Hospital Veterinario del Mar has been designed to obtain the cat friendly seal, fulfilling the requirements of the International Society of Feline Medicine that favor the well-being and recovery of feline patients. Both the reception and the waiting area have specific areas for carriers.
In the interior design project developed by Vitale, it was important that users and their pets could connect with each of the spaces with the greatest possible comfort. For the design of the common areas of the hospital, analogous nature was used to evoke the marine environment through organic shapes, materials, finishes, textures, transparencies and colors.
Corporate Communication Strategy | Interior Design | Brand