L´Horta, cuina conscient

RESTAURANT | VALL DE UXÓ. SPAIN. 200m2
The corporate interior design project carried out by Vitale begins with establishing a global communication strategy that is synthesized under the axis “conscious cooking”. According to this, all the elements and settings of the brand are designed, from the name to the design of the brand and the interior design.
L´Horta is a restaurant with a sustainable vocation that is based on the three basic pillars of the common good: the product, the environment and society. The culinary offer (whose speciality is pizza) is based on a clear commitment to healthy eating and responsible consumption that offers fresh, seasonal and local products. With a presentation prepared to be tasted without haste in a natural environment where the colors, finishes and textures evoke the business philosophy.
Vitale takes as its inspiration the fields, the tillage furrows, the plots and the harvest. The project aims to conceptualize an orchard plot using pure lines and figures, as well as natural materials such as wood, stone, clay and plants.
It is a gastronomic space of some two hundred square meters with capacity for some eighty diners. The wide hall has an area of high tables that serves as a waiting area and a collection area for takeaway food orders. The kitchen has a hidden area, however, the pizza area is visible from the dining room next to the bars following the philosophy of conscious and honest cuisine.

Corporate Communication Strategy | Interior Design | Naming | Brand
Photography Raquel Damiá | Vitale