CASTELLÓN, SPAIN | 245 m2 | 2014
The first store project for the footballer Pablo Hernandez starts with the purpose of creating a space to live and share his passion for football. Vitale studio develops a concept of specialized business in this sport, which also included the naming and brand design. A specialized boutique that goes beyond, providing a shopping experience and the combination of technical advice with product testing. The business has the leading brands and products for professionals and amateurs.
Given the specialization of the store and the typology of young publics, the space has a dynamic and fresh spirit that immerses the customer directly into a football pitch. The sport itself, its values and connotations, motivation and self-improvement are the inspiration to create the brand and the interior design.
Corporate Communication Strategy | Interior Design | Naming | Branding