The design project is the beginning of a new stage for the business, which has a thirty-year history in the field. This new stage includes a change of location to larger facilities and the renewal of the brand and a new positioning in the market.
The global communication strategy generated synthesizes the concepts of “medical center”, “closeness” and “well-being”. The aim is to show a business that is highly differentiated from the competition, which generally offers an image of “store” above the perception of a medical center. All the elements and environments of the brand are designed under these premises.
The new brand takes home, protection and family as its inspiration, in connection with the sea. The combination of the colors used (blue, aquamarine and sand) has a soothing effect and evokes life, health and nature. A simple iconography is developed to support a visual communication system that organizes the different areas of the hospital.
Corporate Communication Strategy | Brand