A place where you can feel positive energy, health and freedom, which transmit a new training method, a new way to feel better. An alternative and differentiated image in the sport sector that communicates the direct brand benefit: “feeling good”. Enjoying exercise, getting fit, irrespective of the physical condition of customers.
With a business concept that combines training and health, focused on changing habits and quality of life, Vitale designs a natural spirit space that gets outdoor positive connotations. In this way “I feel good” experience” becomes park, forest, mountain, prairie or village.
A friendly brand is designed, with an organic appearance, with sinuous shapes derived from natural elements: trees, stones, paths, clouds.
Corporate Communication Strategy | Naming | Brand