CASTELLÓN, SPAIN | 318 m2 | 2016
A place where you can feel positive energy, health and freedom, which transmit a new training method, a new way to feel better. An alternative and differentiated image in the sport sector that communicates the direct brand benefit: “feeling good”. Enjoying exercise, getting fit, irrespective of the physical condition of customers.
With a business concept that combines training and health, focused on changing habits and quality of life, Vitale designs a natural spirit space that gets outdoor positive connotations. In this way “I feel good” experience” becomes park, forest, mountain, prairie, village… The interior design enhances the feeling of being in a natural environment, the different ways of practice sports and having fun outdoors are reviewed and they become the main theme of the project. The result is a rural aesthetic training center that blends tree trunks with pine battens, green tones and festoon garden lights.
Corporate Communication Strategy | Interior Desig | Naming, Branding