Julieta, pan & café

Create a genuine business, where the protagonists are core products: bread and coffee. Enhance an honest and simple image of respect for tradition, craftsmanship and dedication of a well-crafted product. Under these assumptions Vitale studio designed the brand and the retail unit.
The space should have a dual function: bread sale and coffee shop. Brand values are transmitted by austere and simple materials like cement counter, drawers pine for bread or tiles that evoke traditional kitchens. Large windows provide natural light and act as shop windows.

Interior Design | Naming | Branding

Before and after