CASTELLÓN, SPAIN | 2015
With the aim of designing a current brand and very differentiated in the property sector, the project promotes credibility changing the way of communicating and antiquated language predominant in the sector. The company focus is shifted to the customer to create a new concept of real estate whose values are closeness, empathy, active listening, effectiveness and optimism.
The new brand has a naive aesthetic that is friendly and emotional because of using familiarity and empathy as a competitive advantage.
Corporate Communication Strategy | Branding