The branding design project carried out by Vitale begins with establishing a global communication strategy that is synthesized under the axis “conscious cooking”. L´Horta is a restaurant with a sustainable vocation that is based on the three basic pillars of the common good: the product, the environment and society. The culinary offer is based on a clear commitment to healthy eating and responsible consumption that offers fresh, seasonal and local products.
Vitale takes as its inspiration the fields, the tillage furrows, the plots and the harvest. The project aims to conceptualize an orchard plot using pure lines and figures, as well as natural materials such as wood, stone, clay and plants.
Corporate Communication Strategy | Naming | Brand