Odontología Carcaixent brand

The design of the new Carcaixent dental brand is part of the evolution of the business, a new naming that synthesizes and adjusts more to the current company profile. The creative axis starts from the representation of a “boutique clinic”, a clinic that provides a highly personalized treatment, in which the importance of details prevails, as well as a fluid doctor-patient communication.

The design of the visual identity as well as the elements designed for interior design are based on an organic and vegetal evocation. The objective is to reinforce the benefit of the brand: the feeling of optimism, health and well-being, a treatment of shapes and color through inspired by plant patterns and natural textures.

An isotype is designed that takes as inspiration the team and the commitment represented by a circle formed by leaves or petals. A natural symbol is generated to provide the feeling of health, balance and well-being. The selected typeface follows the same line, as well as the corporate colors that seek to connect with a perception of health and quality of life.

The result is a very conceptual, honest and simple brand, with great communicative potential. All the brand applications that will be used in the marketing activities of the dental clinic are designed.

Corporate Communication Strategy | Naming | Branding