GRAO CASTELLÓN, SPAIN | 175 m2 | 2015
Grao de Castellón, its landscape, its tradition and Mediterranean flavors are the inspiration for this restaurant located in a unique setting overlooking the sea. Vitale creates a global brand project, interior design and corporate strategy resulting in a business that merges past and present in a family, eclectic and festive atmosphere. The proposal rescues culinary tradition and leads to a Slow Philosophies, in which traditional local dishes explore new trends and customer can relate in a cozy and plural environment. In this line, the project proposes communal tables, benches and intimate spaces that respond to a wide variety of uses and situations. The aesthetic and the materials used establish a dialogue between traditional and the contemporary.
Corporate Communication Strategy | Interior Design | Naming | Branding