Sanycces Showroom

FOSHAN (GUANDONG), CHINA | 165 m2 | 2014
In line with the first flagship store designed for Sanycces, in which craftsmanship and present come together, Vitale studio proposes a futuristic and organic aesthetic with a traditional soul for this new project. Located in Ceramics City (one of the biggest malls in the world dedicated to ceramics and bathroom) the showroom is designed with large shop windows that open completely the facade. The lamellar wood is a key element in the project again, providing the warmth that contrasts with the innovation of products shown.
A new handicap in the interior design has been to show the potential of Solid Surface (material composed of resin and mineral fillers) as a building resource. The project uses different applications of the material as the surprising helical structures that are hanged from the ceiling.

Project in collaboration with Ignota Design

Corporate Communication Strategy | Interior Design