MILANO, ITALY | 80 m2 | 8 to 13 April 2014
Vitale designs the communication strategy and stand for KOO International at Salone del Mobile Milano with the aim of positioning the company and its products as a way to “design, living, invent, create … everyday moments” in all kinds of places (rest, leisure, work, etc.)
Under the creative hub “KOO MOMENTS” an image of expressive, close and updated brand has been enhanced. Inherent brand products characteristics has been promoted: sofas designed for life, to create daily personal moments in an friendly stand that invites to experience these “KOO moments”. It draws on traditional wallpaper designs to recreate honest and close spaces with the protagonism of the company products. Through a geometry deconstruction a mask is created directly over the wall boards.
Communication strategy | Interior Design