My Sweet brand

“My Sweet” coffee and ice cream parlor is a beachfront open throughout the year.

Under this assumption Vitale studio developed the branding and the interior design of the business in order to create a small urban oasis by the sea. A traditional and homely space that invites to spend long hours with a good cup of coffee, the gathering with friends or working with your laptop as if you were home.
In line with “home, my sweet home” an identity is designed that takes as inspiration the silhouette of a traditional cookie that gives the brand a romantic and nostalgic air.

Corporate Communication Strategy | Naming | Branding