The branding design project carried out by Vitale is approached from a global communication strategy. All the elements and environments of the brand are designed, from the naming of the company to the design of the new headquarters of this business consultancy with more than 30 years in business.
The aim of the project is to update and position the business as a consolidated brand with a more modern and contemporary feel, conveying the philosophy and values of the business. The concept of “alliance” becomes the backbone of brand strategy and interior design. Alliance as connection, interrelation and complementarity is represented by a linear rhomboid pattern that takes center stage.
Corporate Communication Strategy | Naming | Brand